The very foundation of your brand, your logo establishes your identity. From there, it’s important to define your brand with all the elements that intersect with your customers. This usually starts with your company letterhead, envelopes, and business cards.
Perhaps the most important tool for making a good first impression is the humble business card. Recent innovations in premium papers, specialty materials, printing techniques, and even flashy features like embedded near-field-communication chips have us excited all over again.
Professional letterhead and corresponding envelopes really cement an positive impression of your business. Do-it-yourself “letterhead” printed on copy paper screams “mom & pop,” and even basic, quick-print shop letterhead says “dated.” Full-color letterhead with full-bleed printing will go a long way to make your business look established & current.